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Free competitor analysis template

The GoodDay competitive analysis template is a structured workspace for collecting, organizing, and analyzing competitor data in one place. It helps teams track key market players, compare product positioning, and monitor pricing, features, and strategic moves.

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What is a competitor analysis template?

A competitor analysis template is a standardized framework used to gather and evaluate information about competing companies, products, or services. It typically includes data such as pricing, feature sets, target audience, strengths, weaknesses, and market positioning.

By structuring this information consistently, teams can identify patterns, uncover market gaps, and make informed strategic decisions instead of relying on fragmented or subjective insights.

Built into GoodDay project management software, this template allows you to turn scattered research into clear, actionable insights that support product, marketing, and business decisions.

How to use a competitor analysis template?

A competitor analysis template helps you move from raw market data to clear strategic understanding. Instead of scattered notes or spreadsheets, it provides a consistent system for tracking competitors and turning observations into decisions.

Centralize competitor data

Start by listing all relevant competitors, including direct competitors, alternative solutions, and emerging players. In the GoodDay template, each competitor becomes a structured record where you can store key details such as product type, pricing, website, positioning, and notes. This creates a single source of truth accessible to your team.

Understand the market landscape

Use the template to analyze trends across competitors. Compare pricing models, feature sets, and positioning strategies to understand how the market is evolving. This helps identify patterns such as underserved segments, feature gaps, or pricing opportunities that can influence your product and marketing direction.

Define your differentiation

Once the data is organized, use it to clarify what makes your product distinct. By comparing strengths and weaknesses across competitors, you can define your unique value proposition, refine messaging, and prioritize features that create real competitive advantage.

Key features of this competitor analysis template

The GoodDay Competitive Analysis Template provides structured data fields, flexible views, and customization options that help teams track competitors consistently and turn analysis into actionable strategy.

Multiple views for better visibility

The template supports table, list, and board views, allowing teams to visualize competitor data in the format that best fits their workflow. This improves clarity and ensures all stakeholders can easily interpret and compare information.

Centralized and accessible data

All competitor insights are stored in one shared workspace, making it easy for product, marketing, and leadership teams to access up-to-date information. Centralization reduces duplication, improves alignment, and ensures decisions are based on the same data.

Flexible and customizable structure

The template includes pre-built fields such as competitor name, product type, pricing (monthly and annual), website, ratings, and status. You can customize fields and statuses (for example: New, Active, Closed) and add notes or additional attributes based on your research needs.

Supports structured decision-making

By organizing competitor data in a consistent format, the template helps teams compare options objectively, track changes over time, and make data-driven decisions about product development, positioning, and pricing strategy.

Views

Task List

Task Table

Board

Task types

Task

Custom fields

Notes

Rating

Website

Price, Monthly

Price, Annually

Statuses

NEWACTIVECLOSED

Frequently Asked Questions

If you have any questions, you can always contact our team at info@goodday.work

What is a competitor analysis?

A competitive analysis is a structured process used by a company to evaluate competition, understand the industry, and compare competing products. This type of analysis focuses on key competitors, their product offerings, and how each company compares in terms of market share, pricing, and positioning. It typically includes strengths and weaknesses, customer segments, and marketing strategies to understand the full business context. Overall, competitive analysis helps teams gain valuable insights and make informed decisions that improve long-term strategy.

What is the best competitor analysis template?

The best competitive analysis template is one that provides a clear structured framework for consistent analysis across all competitors. In GoodDay, this analysis template is built into project management workflows, allowing marketing teams and cross functional teams to stay on the same page. It helps organize each competitor profile, track updates, and compare key differences in a scalable way. This approach ensures teams can turn insights into actionable steps and maintain a strong competitive edge.

Where can I find a competitive analysis template for digital marketing?

You can find a reliable competitive analysis template inside GoodDay, where templates are designed for real-world marketing competitor analysis workflows. This analysis template allows teams to organize marketing channels, evaluate marketing campaigns, and monitor how competitors communicate with their audience. It is especially useful for tracking target market behavior and understanding shifts in content strategy. Using such templates ensures your analysis remains consistent and aligned with evolving competition.

What to include in a competitor analysis?

A strong competitive analysis should include direct and indirect competitors, detailed competitor profile data, and a clear view of each competitor's target market. It should also cover pricing analysis, product features, and how similar products are positioned within the market. Many teams also include a SWOT analysis to evaluate strengths and weaknesses and identify risks. Including these elements in your analysis template ensures your business strategy is based on complete and structured data.

How to make competitor analysis in business?

To conduct competitive analysis in a business, start by defining your key competitors and gathering data through competitive research. Use a centralized analysis template to track pricing decisions, monitor how companies track pricing, and compare product offerings. Evaluate competitors strategies, including their go to market strategy and positioning. This structured analysis helps teams uncover growth opportunities and improve overall business performance.

How to present competitor analysis in business?

Presenting competitive analysis requires turning raw analysis into clear visuals and structured summaries. Use dashboards, tables, and product comparison views to show how your company compares to others in the competition. Highlight key differences, market share, and pricing analysis insights so stakeholders can quickly understand the situation. With the GoodDay template, teams can present findings in a way that supports smarter decisions and strategic alignment.

How to do a competitive strength assessment?

A competitive strength assessment is a focused analysis of strengths and weaknesses across competitors. It often uses a SWOT analysis to evaluate capabilities, identify weaknesses, and highlight areas where your company can outperform. This process also looks at sales, customer perception, and how effectively marketing strategies are executed. The goal is to identify where you can build a stronger competitive edge and refine your strategy.

How to make a competitive analysis chart for a product?

To create a competitive analysis chart, organize data in an analysis template that compares competing products side by side. Include metrics such as features, pricing analysis, and how each company positions its solution in the market. Visual charts make it easier to identify gaps and highlight opportunities for new features. This structured analysis helps teams quickly interpret data and adjust product direction.

What is competitor analysis in a business plan?

In a business plan, competitive analysis explains how your company fits within the competition and differentiates itself. It includes an overview of key competitors, their product offerings, and how your solution meets customers needs differently. This section also outlines your go to market strategy and how you plan to gain market share. A well-structured analysis template ensures your plan is based on data rather than assumptions.

How to do competitive landscape analysis?

A competitive analysis of the landscape involves mapping all competitors, including indirect competitors, across the industry. Use an analysis template to track market shifts, monitor how companies track pricing, and evaluate evolving marketing strategies. This process helps teams understand the broader environment and refine their strategic planning. With GoodDay, teams can continuously update data, stay ahead of the competition, and make confident business decisions focused on customers.

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